Egmont Publishing expands Masha and the Bear program

Russian CG-animated TV series Masha and the Bear has already established its popularity in its native land, and now Denmark-based Ink Brands has announced that Egmont will expand its publishing program across Europe.

The adventures of Masha and her reluctant bear playmate will be introduced to the UK, Germany, Scandinavia, Turkey, CIS territories, as well Central and Eastern Europe. The product line will include story books, coloring books and a Masha and the Bear magazine. The brand already has more than 100 partners in the Russian market for products ranging from confectionary to home decor.
The latest announcement comes less than a week after Simba Dickie Group was named master toy partner for Masha and the Bear across Europe, with products expected to hit shelves in early 2015.

Turner Brings ‘Masha’ to U.K.’s Cartoonito

United Kingdom-based preschool channel Cartoonito will air the second season of the hit Russian animated series Masha and the Bear.
The channel is already airing the first season, which has become one of its most popular shows.
Created by Oleg Kuzovkov in 2008, the series is broadcast in more than 100 countries, including KIKA (Germany), France TV (France), Boomerang (Latam), Rai YoYo (Italy) and others.
It has recently been picked up by SIC, the leading free-to-air station in Portugal, and Canal Panda in Spain. Masha also airs in South Korea and Indonesia.

Masha and the Bear

Liburan, Masha and The Bear Hibur Anak-anak di Surabaya

Surabaya - Liburan sekolah menjadi ajang bagi anak-anak menikmati berbagai macam hiburan. Kali ini warga Surabaya bisa menikmati Masha and The Bear. Bila tokoh kartun anak-anak ini hanya bisa dinikmati lewat teve, kali ini live action nya bisa dinikmati di Main Atrium Grand City, Surabaya.

Gadis kecil Masha bersama beruangnya hadir menyapa anak-anak. Tampak anak-anak kegirangan saat Masha dan beruangnya mengenalkan diri di atas panggung.

Masha bersama beruangnya merupakan bagian dari rangkaian event yang digelar Grand City selama liburan. Selain Masha and The Bear, event lain yang digelar adalah pagelaran musik dari beberapa sekolah umum dan sekolah musik, serta penampilan 19 choir dari beberapa sekolah di Surabaya. Acara Masha and the bear merupakan acara penutup dari serangkaian acara yang diadakan

"Kami mendatangkan tokoh Masha and the Bear dalam rangka menyambut liburan natal anak-anak sekolah," kata Senior Marketing Manager Grand City Jesica Juwono kepada wartawan di Main Hall Grand City, Selasa (22/12/2014).

Jesica menjelaskan, Masha and the Bear memang dipilih untuk ikon kartun tahun ini karena disukai anak-anak. "Kami memilih Masha and the Bear karena lagi booming di Indonesia, khususnya Surabaya," terang Jesica.

Bagi pengunjung yang ingin membawa anak-anak untuk bertemu langsung dan berfoto, bisa dilakukan mulai 24-28 Desember (Rabu-Minggu) mulai pukul 15.00 WIB, 17.00 WIB dan 19.00 WIB di Main Atrium Grand City.

Bila ada yang ingin berfoto, pengunjung bisa membayar Rp 50 ribu untuk satu kali. Sedangkan bagi pengunjung yang telah berbelanja minimal Rp 500 ribu di all tenant Grand City, dapat berfoto gratis.

First Masha and The Bear Mobile Game Lands on U.S. App Store

The first officially licensed game based on the cartoon Masha and The Bear is now avilable for iOS devices. Masha and the Bear: Search and Rescue is a side-scroller where players must use a hot air balloon to save rabbits from a flood. Along the way players can also collect candy to spend on items and power-ups from the in-game shop.

The app's cute story based on old Russian folklore, easy to use controls and lack of any danger make it a cute and innocent game for children to play. The game has been a hit on the Russian App Store, and the Masha and The Bear cartoon has been gaining popularity in Europe and Asia.
“We know there are huge numbers of Masha fans worldwide, and as lovers of the cartoon ourselves, we took our responsibility very seriously," said Game Manager Maxim Kochurin. "Long hours and every bit of effort has gone into not only creating the best possible game, but also one which encapsulates the passion, delight and vibrancy of the characters and the world they live in. In our opinion, we’ve achieved what we set out to do. We love the game and we are sure parents and children around the world will love it as much as we do.”

The first four levels of Masha and The Bear: Search and Rescue are available for free on the U.S. App Store. The full game can be bought as an in-app purchase once you reach level 5. The game requires iOS 5.1.1 or later, and is compatible with the iPhone, iPad, and iPod touch.