Egmont Publishing expands Masha and the Bear program

Russian CG-animated TV series Masha and the Bear has already established its popularity in its native land, and now Denmark-based Ink Brands has announced that Egmont will expand its publishing program across Europe.

The adventures of Masha and her reluctant bear playmate will be introduced to the UK, Germany, Scandinavia, Turkey, CIS territories, as well Central and Eastern Europe. The product line will include story books, coloring books and a Masha and the Bear magazine. The brand already has more than 100 partners in the Russian market for products ranging from confectionary to home decor.
The latest announcement comes less than a week after Simba Dickie Group was named master toy partner for Masha and the Bear across Europe, with products expected to hit shelves in early 2015.